A conversational assistant in Adobe Express that creates and edits designs from plain language, with deep image-editing abilities.
- Adobe MAX, 28 Oct 2025
- Beta (as of Nov 2026)
- Desktop web
- Individual Premium and Free
Adobe announced the AI Assistant in Adobe Express at Adobe MAX on 28 October 2025: a conversational way to create and edit designs, where people describe what they want and can switch to Express's manual tools at any time. Images are central to it. The assistant generates images, changes backgrounds, replaces objects and restyles photos, for example into a studio-style product shot.
A June 2026 update added prompt- and preset-driven photo editing, such as a professional headshot preset, layered over manual controls. Adobe says the assistant orchestrates first- and third-party models and picks the model for each task automatically; its help pages list Adobe Firefly alongside partner image models. As of November 2026 it is in beta on desktop web for Individual Premium and Free plans.
What I did
- I led the assistant's image-editing work from first prototype to the public beta at Adobe MAX 2025, so people can edit photos by describing the change.